When brainstorming ideas during the site’s development in 2004, we wanted images that represented everyone’s experience of the island.

Two topped our list – bougainvilleas and macaws.

Everyone we knew, visitor and resident alike, marvelled at the profusion of colour and glory of the bougainvillea framing over-bridges and road dividers . . . especially to and from the airport. And most visitors had a picture of a bird on their shoulder . . .

Singapore is an island of birds.

The National Parks Board lists 376 varieties . . . some residents, some PR’s; mostly citizens; and some regulars who enter without an immigration stamp!

A summer’s day (or any other day) in Singapore is usually characterized by busy twitterings (ever witnessed ‘gladiator’ mynahs in full form?). The sounds of the birds returning to their nests at dusk can be particularly raucous, especially at certain intersections of Orchard Road where there are mature trees. Switch off the air conditioner, roll down your windows, and listen to the boisterous chatter of birds harmonizing with sounds of the urban jungle – cars, buses, two-wheelers, the MRT … everyone heading home, everywhere across the island.

Biodiversity? It gives you pause for thought.

So, to cut a long story short, the bougainvillea went onto the ladder and the table of contents of the very first version of SingaporeforKids … and the macaw took flight from our logo.


Apart from personal experience, information has been obtained from several sources, both online and offline. Such information is assumed to be in the public domain. If you believe otherwise regarding any item of content, please inform us so that we can evaluate the same and take action as necessary.

The site also provides carefully selected links to various third party websites. We are not responsible for the content on such third party websites. We make no representations as to the quality, suitability, functionality or legality of any of the third party sites to which we may provide links. You hereby waive any claim you might have against us with respect to such sites.

While SingaporeforKids makes every effort to provide accurate information, we cannot be held responsible for the veracity of the same, nor do we guarantee its accuracy, suitability or completeness. Visitors are expected to take their own precautions before using this information for any purpose whatsoever.

We are always on the lookout for cool ideas, exciting opportunities and ways in which we can collaborate with  individuals and organisations.

Reach out to us on our FB page and we will get back to you ASAP!

We provide publicly available information as well as bespoke information based on personal experiences and tie-ups with local organisations.

Where possible, we can connect you with our partner companies or groups and these opportunities are identified in the various event pages themselves.

If you have a burning desire, however, to reach out to a specific organisation and have had no luck so far in doing so (this includes Google, WhatsApp, Telegram, email, cold calls, rocking up at their door, (the old-fashioned) letter, (the even more old-fashioned) telegram, fax, carrier pigeon or otherwise) then contact us via our Facebook page and we’ll see what we can do!

Children are different and their interests and abilities are varied. More than ever, SingaporeforKids believes that suiting the activity to the individual is the best use of time and opportunity.

Our information is presented neutrally and our tags recognise the multiple intelligences around us and in our lives.

Re-engineering information for today’s mobile, dynamic environment has been an ongoing process since the site was launched in 2004. This is our fourth iteration as we try to stay nimble and relevant, and we have no doubt there will be more versions of SFK as we evolve with everybody else.